Building Strategic Alliances

This course shows you how to reap the most benefit from business partnerships. Large and small companies can profit from joining forces with another business to help each other achieve their goals. However, strategic alliances are not simple or easy to create, build, and maintain. Strategic partnerships often fail because of management errors. It’s crucial to choose not only the right partner, but also to take steps to grow the relationship. In this course we’ll cover the advantages and disadvantages of these alliances, as well as how to ensure a successful partnership.