Our Online Courses
RESILI™ has curated a selection of the best entrepreneurship eLearning content from the industry’s top business content publishers. Browse our selection of business courses on Marketing, Sales, HR, Management, and more.
Winning with Walmart
These courses offer insights into Walmart's growth, pricing strategies, and operational principles, aiming to help learners navigate Walmart's business environment effectively. They focus on building trusted relationships, understanding Walmart's retail execution, and leveraging this knowledge for successful collaboration and mutual business success.
Be an Early Adopter: Lessons From an eCommerce Pioneer
Do you resist or embrace new technologies? In this course, Jim McCann, business leader, author, philanthropist, and founder of 1-800-Flowers.com, will explain why he credits much of his success to the early adoption of new technology. You'll discover how Jim embraced technology throughout the years, from 1-800 phone numbers to Amazon Alexa. You'll also research new technologies you want to learn more about and identify the many ways technology can help you remove customer roadblocks.
Shopper Behavior
These courses teach the shopper's journey from need identification to purchase, highlighting how understanding shopper behavior and retailer tactics can improve merchandising strategies and boost conversions.
Retail Shelf Space Management
This course teaches strategies for securing and expanding retail shelf space in the CPG industry, focusing on the "space to sales" and "days of supply" management methodologies. Learners will gain insights to effectively negotiate shelf space with retail customers, combining theoretical knowledge and practical applications.
Understanding the Retail Sales Cycle: The Retail Sales Cycle Process
In this course we bring it back to the basics by covering the six elements of the retail sales cycle. You'll learn what each step is, what you should do, and why it's important. Following these simple steps can help you become more confident, build better customer relationships, and help you become an even more successful salesperson.
Suggestive Selling for Retail
This course series teaches effective handling of returns and exchanges, leveraging customer feedback for service improvement, and techniques for upselling and cross-selling by understanding and connecting with customers' needs.
Shoplifting – Identifying and Preventing Risks: Identifying Suspicious Customer Behavior
Learners are taught how to distinguish between normal customer behavior and suspicious behaviors. Examples covered include: exaggerated actions or trying too hard to act "normal", wearing unseasonal clothing, sunglasses or hats indoors, and more.
Selling 101: Effective Selling Language: Words to use During Sales and Promotions
In this course we'll look at how using words like "exclusive", "free", "limited", "save", "value", and "we" can help make you a more effective salesperson, especially when the product you're selling is discounted. This way, you'll be more likely to convince a customer to quickly purchase the product.
Selling 101: Effective Selling Language: General Selling Words
In this course we'll cover how to use the words "because", "guarantee"", "imagine"", "new", "now", "proven", "simple", and "you" when interacting with customers, and how they help make customers more willing to listen and purchase something from you.
Motivating Your Retail Sales Team: How to Motivate Your Retail Sales Team
In this course you'll be taught different ways that you can motivate your team members, and learn how you can balance the needs of each team member with the needs of the team.
Motivating Your Retail Sales Team: Building Trust With Your Retail Sales Team
In this course you'll learn about various ways you can build trust with your team members and how it can lead to greater success for you, your individual team members, and the team as a whole.
Cash Handling for Retail: Completing Transactions and Organizing Your Cash Drawer
This topic teaches strategies such as the proper ways to receive payments, count change, and more, to communicate openly with customers and organize their work area, so they can manage and handle cash successfully, and keep their float balanced.
Cashier Loss Prevention for Retail: Tips for Reducing Loss and Managing Inventory
Learners are taught some strategies for dealing with customers that you think are shoplifting. This includes what to do when a customer enters the store, what to do if you witness shoplifting, what to remember when processing refunds, and more.
An Introduction to Customer Satisfaction Score (CSAT)
This topic introduces learners to CSAT, a popular customer experience metric. Learners are taught what it is and how to calculate it, as well as how and when it should be used. It also covers the difference between CSAT and Net Promoter Score (NPS).
Encouraging Quicker Retail Transactions: Selling With Speed
In this course we'll cover how to prepare the store before peak hours, use cross-selling and/or upselling to increase sales, and how you can speed up your transaction times with extra services and promotions and still provide great customer service.
Ergonomics for Retail: Cashier Workstation Set-Up
As a cashier at a retail store, it's important that your workstation is set up properly, so you can work comfortably and ergonomically. In this course, you'll learn about the most effective way to set up your workstation so that you have enough room to move around, reduce strain, easily access any items you need, and make sure that you're able to help customers while keeping your body safe.
Internal Theft Awareness for Retail Managers: Strategies to Prevent Internal Theft
In this topic, we'll talk about how to clearly communicate with your retail employees and keep the conversation of loss prevention ethical and open.
Managing Your Team for Quick Retail Transactions: Setting Up Your Store and Training Your Employees
In this course we'll cover how you can prepare the store before peak hours, how to help your sales associates use cross-selling and/or upselling to increase sales, and how to help sales associates speed up transaction times.
Retailer Profitability Model
This course is 9 lessons about how to best reach profitability as a retailer. From creating revenue, how to reach your ideal customers and how to price retail inventory, this course will cover a lot of what you will need to know.
Supply Chain Management
This courses offer in-depth knowledge on supply chain management, detailing strategies like Pull, Push, and Lean, effective inventory control, and logistics to meet customer expectations. They also explore the Retailer Profitability Model (RPM) to enhance profit margins through better understanding of revenue and expenses.
Dealing With Difficult Customers: De-escalation in Retail and Hospitality
Learn how to tackle the dreaded difficult customer. This course introduces the key skills of de-escalation, which can be used to turn any confrontational situation into a positive customer experience. Next, we profile the seven types of customer who cause retail and hospitality professionals the biggest headaches. We break down advanced customer service strategies for dealing with each type.
Working in Retail
The course series provides retail customer service strategies, focusing on personalizing service for different customer types, managing various in-store scenarios, and leveraging feedback. It also addresses upselling tactics and retail management challenges to improve sales, customer satisfaction, and team dynamics.
How to pay less to the IRS and file taxes correctly [for US Small Businesses] – Led By Bench
Join Bench to learn what small business owners should be prioritizing this tax season. You’ll walk away with an actionable to-do list, feeling empowered to lower your tax bill and pay less of your hard earned money to the IRS.
You’ll learn:
- How to use tax deductions to reduce your tax bill
- Tips for getting organized to file correctly and on time
- What questions to ask your accountant or bookkeeper to make sure you’re truly maximizing your deductions and set up under the best business structure
Dream Teams Working Together Without Falling Apart
This book summary of Dream Teams highlights what it is that makes for a truly great team. Replete with quirky and interesting examples from different times and industries, Snow shows the science behind dream teams, what made them so fantastic and how their strategies can be applied today.
Digital Marketing: 5 Things Everyone Needs To Know
Digital Marketing: 5 Things Everyone Needs to Know is an elearning course that explores digital marketing strategies for mobile devices. According to Google, in 2016, more searches were conducted on mobile devices than desktop computers. There's no avoiding the digital movement. It's everywhere, with everyone, including your customer. If you have a business, optimizing your website for mobile is a must if you want to maximize revenue.
Bringing Out The Best In Employees
The best managers look at the world through the eyes of their employees to develop the right mindset to structure work carefully, communicate more effectively, and push decision making down to the appropriate level. Based on research from the London Business School, this course lays out the steps needed to empower your employees to do their best work. A manager’s job is to enable employees to reach their own personal goals while also delivering on the organization’s goals.
Business Strategy: Fostering a Culture of Risk Taking
This course discusses how to create a workplace that openly promotes change, welcomes honest and productive discussions, sees failure as a necessary part of business success, and rewards and supports risk taking on a daily basis. It may seem counter-intuitive, but when you instill a continuous learning culture and growth mindset in your organization, failure can actually lead to success.
Business Strategy: Creating a Competitive Edge
This course discusses how defining your competitive edge, target market, and competition is the first step to gaining more market share in your industry or niche. We'll review how creating a competitive edge is an ongoing process, and you must continuously research, review, and revise these three factors. Defining and leveraging your unique competitive edge is a key to sustained market success.
Big Ideas for Small Business: Tips for Outsourcing
This course will show you how to determine if outsourcing is right for your business. You and the team you have hired to run your small business have too many jobs on the go, and you're all spending time focusing on tasks that do not align with your strengths. At what point should you consider outsourcing items, and how do you go about getting started? That's what this course will cover. We'll review a cost-benefit analysis to determine the need and then cover special tips to help you strategically outsource specific items that are weighing you down.
Big Ideas for Small Business: Tips for Shipping
In the course you will learn about various shipping options for businesses of all sizes. Shipping is one of those tasks that seem manageable at first, but can quickly become overwhelming as your business grows. At some point, it becomes too much for one person to manage while also managing other business tasks. This course will provide you with ten tips to better manage your shipping for a more streamlined approach.
Big Ideas for Small Business: Tips for Printing
This course will cover the benefits printed items can bring to your business, plus how to obtain them. There are numerous printing options available today, including print-on-demand services and 3D printing, so you can get what you need quickly. This course will also cover easy and affordable ways to print logos, calendars, point of sale materials, marketing collateral and more.
Big Ideas for Small Business: Tips for Technology Management
In this course you will learn how to utilize technology to your best advantage. Technological advances have given us the ability to do far more in a shorter amount of time. As a small business owner, it may be hard to justify investing in a new software program because you have always done things in a set way. But as you grow, the benefits can greatly override the costs. In this course, we'll review technology options that can help you streamline your business management.
Small Business Success: Business with Family and Friends
In this course, we'll discuss a range of strategies you can use when doing business with friends and family. To start, we will discuss why clearly defining roles and responsibilities is so important. We'll also review two methods you can use to resolve conflict within your company, and talk about why healthy communication and setting clear expectations are so important to maintaining both your business and personal relationships.
Background Checks
In this course, we will discuss how to conduct a background check legally and review what guidelines you need to follow. We'll also provide information on how to ensure your background checks do not discriminate against an employee. We'll review best practices when it comes to background checks and how to choose a company to perform a background check on behalf of your organization. Finally, we'll discuss what to do if you have to take averse action against an employee or a candidate after background check.
Legally Hiring
There are several laws you must stay within when going through the hiring process. That's what we'll cover in this course: what those laws are and how to abide by them. We'll cover how to write a good job description, how to avoid discrimination when hiring, how to legally recruit good candidates, and more.
Business Strategy: Operationalize Business Strategies: Organizational Strategy Elements
A strategic plan helps a company commit to a future goal, motivate its organization through vision, clearly see its strengths and weaknesses, and move forward with a well-thought-out and measurable action plan. Strategic planning sets direction, outlines measurable goals, and aids in changing approaches when moving forward. To develop an effective strategic plan, you must understand both where your business stands today and where it wants to be in future.
WordPress E-commerce: Build Two Stores and a Membership Site
This online e-commerce course is designed to teach you how to build your own online store or membership site so you can charge clients and customers for products or content. You’ll delve into important aspects of E-commerce such as payment processing and refunds. The course will show you how to install and set up different payment systems in your store such as PayPal and Stripe payments. By the end of this course, you’ll be well-versed with WooCommerce and have the skills you need to build efficient e-commerce stores and membership sites.
Google Analytics
This comprehensive lecture will teach you how to utilize Google Analytics, a powerful tool that allows you to collect data and compile reports about online marketing campaigns. Led by an industry and subject-matter expert, this course gives you the knowledge and tools to use Google Analytics to track web traffic and make calculated and informed business decisions. We'll review key terms including metrics, and key performance indicators (KPIs). This lecture covers how Google Analytics works and offers an overview of the interface. You'll learn how to install Google Analytics on a website, how to build an analytics infrastructure, and how to set up advanced tracking of ecommerceactivity and traffic.
Wix Web Development
In this course, you’ll learn how easy it is to create websites without writing a single line of code using the Wix website platform.The course starts by explaining to you the benefits and features of the Wix template and editor. You’ll learn how to implement media into your website pages, how to edit page layouts, and create responsive mobile design for your website. You’ll explore the site menu options and create page links for navigating inside the website. Finally, you’ll learn how to host your website on a domain and optimize the website content for ranking high on search engines.
Transformation of Customer Needs, Workforce Needs, and Operations
Digital technologies are an undeniable part of today’s global economy. Digital organizations, like Amazon, have set the standard for the ideal customer experience, and all industries will need to embrace digital technology in order to satisfy customer needs and expectations. This course will explain how organizations that focus on building company-wide cultures that embrace the agile, flexible world of digital technology will reap the benefits as they learn and grow.
Business Model Innovation For Brand Growth
This course will look at digital transformation and how businesses can take advantage of ecommerce business models to improve profitability. This course will cover: which business models perform best in a connected world? How do digital, platform based business models work and what are the requirements to execute them effectively? And how can we re-structure our organization to grab opportunities faster? This is an advanced course for experienced business managers.
How to Turn Your Killer Elevator Speech into a Magnetic Introduction
This course will teach you how to make a magnetic introduction. Once you have developed your killer elevator speech or what is sometimes called the core message, it is important to know how to turn that message into a self-introduction. This self-introduction you can use at a networking event when asked to introduce yourself in 30-seconds or less.
Public Speaking Mastery in One Hour
TJ Walker is a world class speaker and trainer best known for his Udemy best-selling 25-to-30-hour master classes on public speaking, media training and presentation skills. In this class, TJ has condensed all his most important public speaking and presentation skills to the absolute most essential tips in this course.
Big Ideas for Small Business: Tips for Building Your Website
In this course you will learn how to go about launching your online presence. Your website represents you, your brand, and what you want potential customers to know about you. The good news is that you don't have to be a web developer or have an ounce of coding knowledge if you want to build a website. This course will walk you through several manageable ways to build a website that gives your customers what they need.
Succession Planning: The Importance of Succession Planning
This course will walk you through the process of identifying and developing new leaders in your organization. In this course, we will explore why succession planning is important for all business owners and explain how it benefits an organization. We'll also define what succession planning is and provide an overview on how to successfully make this transition when the time comes to keep your organization moving forward.
Building Strategic Alliances
This course shows you how to reap the most benefit from business partnerships. Large and small companies can profit from joining forces with another business to help each other achieve their goals. However, strategic alliances are not simple or easy to create, build, and maintain. Strategic partnerships often fail because of management errors. It's crucial to choose not only the right partner, but also to take steps to grow the relationship. In this course we'll cover the advantages and disadvantages of these alliances, as well as how to ensure a successful partnership.
Small Business Success: Wearing Multiple Hats
In this course, we want to teach you how to best juggle all of your responsibilities so you can run your small business effectively. We'll talk about identifying your responsibilities by taking you through the multiple hats small business owners often wear. We'll discuss prioritizing those responsibilities and managing your time wisely. Lastly, we'll help you to recognize when it's time to delegate.
Supervision: Creating a Work Plan
This course will show you how to construct plans that keep employees focused and productive. To start, it describes how to set meaningful and measurable goals. Then, we'll discuss the components of a work plan, factors that will make your plan more effective, questions to ask yourself, and many more useful tips and tricks to maximize the effects of this valuable tool.
Analyze Your Operations Model to Improve Efficiency
This course will present a model to help you understand your operations. Each step in an operational process is either “value-adding” or “non-value-adding.” In other words, does it add value for the customer, does it reduce mistakes, or does it cut down on waste? In this course, you'll learn about operational models and breakdown process chains into smaller units of input and output. By the end of this course, you'll be able to explain an operational model and use a set of customer and supplier questions to better manage internal and external relationships within your operational processes.
Marketing for Small Business
In this course we'll review how to create a mission statement and identify your ideal customer, and explain why these steps are essential in crafting your marketing plan. We'll also discuss how to assess the competition to find what makes your business unique and review how to create a marketing budget. We'll explain how to use tools to analyze your marketing campaign efforts and we'll discuss marketing databases you can use to help you monitor and review your marketing activities.
Marketing Strategy
This marketing strategy course will cover how to think about marketing strategy, developing a plan for marketing and strategies for business to business marketing.
Basics of Starting a Business
This course will cover the basic steps of starting a business. You will learn about different business structures, what to consider when choosing a location for your business, and some tips to help in choosing a trusted accountant.
Contingency Planning
In this course you'll learn how to assess risk and how a risk assessment matrix can be used to plan for contigencies. You'll also learn the importance of planning for disasters and what is included in a Disaster Recovery Plan. At the end of this course, you’ll be ready to take a proactive approach to risk, rather than reacting to risk after it happens.
Small Business HR Laws
One of the most daunting tasks of owning a small business is understanding the federal HR laws that apply to you. These laws differ depending on the size of your business. This course is designed to help you understand HR laws that can vary based on the size of your business. We'll review HR laws that apply to all businesses, as well as laws that apply to businesses with 15 or more employees.
Small Business Benefits and Compensation
This course covers the required, optional, and fringe benefits you may offer employees as a small business owner. We'll review benefits that federal law require you to offer, as well as optional benefits that can help you attract top talent and support your team. Some benefits, such as health and dental may be expected by employees, while fringe benefits such as working remotely or bringing pets to work can help to build a positive company culture.
Business Planning Process: Financial Modeling
Understanding key financial reports as well as projecting cash flow are important to maintaining a successful business. In this course you’ll learn about financial modeling, and how to evaluate sources of funds to assist business planning.
Classification of Expenditure and Introduction to Financial Reporting
In this course you will learn the difference between capital and revenue expenditure. This understanding is a fundamental principle in financial reporting. This course will also look at the balance sheet and profit and loss statement, two financial reports of the business financial model, and the different views they give on the performance of a company.
Understanding the Balance Sheet
The balance sheet is a financial statement of investment in a business - including assets, liabilities, and shareholder's equity - at a specific time and reports the sources and uses of funds. The balance sheet must balance because the two halves explain where the money came from and where it is now. The sources of funds included on the balance sheet include share capital, loan capital, and retained profits and uses of funds include fixed assets and working capital. This course, part of the Balance Sheet series, also touches on common misconceptions about the balance sheet and different formats that may be used when reporting to different audiences.
Understanding the Profit and Loss Statement
A profit and loss statement is a summary of business revenue performance over a specific time, showing the value of products or services sold and the costs the business incurred to meet those sales. This course describes why profit and cashflow are not the same and explains different financial statement formats that may be used when reporting to different audiences.
Deciding When to Outsource
In this course, you’ll learn how to evaluate both the business and financial implications of outsourcing. You’ll also discover how outsourcing can impact your profitability in unexpected ways - even if it doesn’t improve your profits. After this course, you’ll be prepared to make strategic decisions about outsourcing at your company.
Financial Planning for Profit and Cash
This course is designed to help organizations prepare and manage their budgets. In this course, you'll learn the purpose of short-term financial planning and how to create a business plan by identifying the limiting factors of your business and determining your budgets. Finally, you'll learn strategies for evaluating and reviewing your financial plan. At the end of the course, you'll develop a deeper understanding of the financial model and apply it your organization's strategic planning.
Small Business Finance
In this course, we'll discuss several aspects of small business finance including setting up payroll and the fundamentals of small business accounting. We'll talk about ways to pay your employees, determining how much to pay, and go over employee taxes. We'll touch on maintaining records, filing forms, and depositing taxes for your small business. And we'll discuss the basic accounting statements, general types of taxes, and what the government requires of small businesses when it comes to accounting.
Customer Service Basics
In this course, we will discuss how customer satisfaction works, why exceeding customer expectations isn't always a good thing, and how to effectively meet your customer's expectations. We will also explore what customers want from your business, whether it's a consumer transaction or a business-to-business transaction, and what providing good service really means.
Meeting With Customers
This course helps build the business sales skills needed to be successful in a competitive marketplace. In this course, you'll learn how to make a great impression and use active listening skills to connect with your customers. You'll also learn how restating your customers’ needs can help you provide them with better customer service.
Understanding Customers Motivation in Sales
This course provides an overview of how to conduct customer research to increase sales. This research will help you identify changes in markets, competitors, products, and customer motivations. The more you understand the underlying principles that determine buying decisions, the more you will be able to satisfy existing customers, attract new ones, and develop the products and services they want.
Hiring for Small Businesses
In this course, we'll cover the fundamentals of hiring for small business. We'll discuss how to write a job description, recruit talent, conduct the interview, and onboard new employees. You'll receive tips on how to check references, make an offer, and ensure your new empoyee get the onboarding they need to be successful.
Facebook Boost Course
Set yourself up for success by learning how to market your business on social media. Get started with the basics, like telling your business story, understanding target audiences, setting goals and planning social media content on Facebook and Instagram.
Protecting your brand’s website
In this course, we’ll cover how to keep you, your customers, and all that hard work safe with website security. You’ll learn why website security is important, what threats to watch out for, and how to keep your site secure.
Offer an exceptional sales and customer service experience
Now that you’ve built your brand, set up your website, and connected with customers on social media, it’s time to build exceptional customer service and work through your sales flow for your business.
Mastering your brand’s social media
Social media is a powerful tool that can be used to reach new customers. While we all know what social media is; it takes specific skills to make it work for your business. This course teaches entrepreneurs how to utilize social media effectively to reach their target audience.
Grow your business with email marketing
Digital communication is key to running a successful business, and one of the best ways to communicate over the internet with your customers is email marketing. Let's learn the tools and tricks needed to level up your email marketing and wow your customers.
Creating your eCommerce presence
As an entpreneur, you know the importance of selling your product or service online. Now that your website is ready to go, this course can help you build a stellar online store. This course offers tips, expert advice, and the inspiration you need to sell the products and services your customers want.
Getting found through SEO
A website is only effctive if it can be found. This course will show you how search engines work, what search engine optimization (SEO) is, and why SEO is important for your business.
Creating your site content
In this course, you’ll discover how to create engaging, branded content for your website. You’ll learn key tips for content creation that can apply to all websites, regardless of the technology platform.
Design a great website
We intuitively know a good website when we see one. But building one for ourselves can be a bit daunting. We're here to help! Over the duration of this course, you'll have the opportunity to build a website as awesome as your brand. And heads up, this course assumes you've acquired a few resources from Course 1 and Course 2. Complete those first if you haven't already!
Choose the right tools for you
We know it can be overwhelming to try to sort through all the website-building products out there, so we’re here to make it easier by helping you find the products that work best for you—your technical comfort level, your business needs, your brand.
Evaluate Your Brand
The first step to building a beautiful website is learning the tips and tricks of building a strong brand. Get ready to learn about what a brand is, why it's important, and how you can start building and evaluating yours.
Branding And Marketing Guide
Every successful brand has a story and brings value to the market. This class is a tool to help you start a digital marketing program or build upon your current marketing activities.